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Investment Platform
Finance / Case Study

Investment Platform

Designing an intuitive investment experience that simplifies complex financial data

Project Overview

Horizon Investments needed a platform that could present complex financial data in an accessible way to both novice and experienced investors. Their existing solution was overwhelming for new users and lacked the advanced features that experienced investors required.

We created a tiered user experience with customizable dashboards that adapt to the user's investment knowledge and goals. The platform features intuitive data visualizations, guided investment flows, and educational resources integrated at key decision points.

Client

Horizon Investments

Duration

6 months

Services

  • UX/UI Design
  • Data Visualization
  • User Research
  • Prototyping
  • Web Application Development

Results

35% Increase

in new account openings

42% Growth

in assets under management

28% Improvement

in user retention

Our Process

Research phase

1. Research & Discovery

We began with comprehensive research to understand user needs, market trends, and business objectives.

Design phase

2. Design & Prototyping

Our design team created intuitive interfaces and interactive prototypes, iterating based on user feedback.

Development phase

3. Development & Launch

We developed the solution using modern technologies, ensuring performance, security, and scalability.

BlackHives delivered a platform that makes investing approachable for everyone while providing the depth that serious investors need. The thoughtful design has significantly improved our conversion rates and customer satisfaction.
Jennifer Reeves

Jennifer Reeves

VP of Digital Products, Horizon Investments

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