Investment Platform
Designing an intuitive investment experience that simplifies complex financial data
Project Overview
Horizon Investments needed a platform that could present complex financial data in an accessible way to both novice and experienced investors. Their existing solution was overwhelming for new users and lacked the advanced features that experienced investors required.
We created a tiered user experience with customizable dashboards that adapt to the user's investment knowledge and goals. The platform features intuitive data visualizations, guided investment flows, and educational resources integrated at key decision points.
Client
Horizon Investments
Duration
6 months
Services
- UX/UI Design
- Data Visualization
- User Research
- Prototyping
- Web Application Development
Results
in new account openings
in assets under management
in user retention
Our Process
1. Research & Discovery
We began with comprehensive research to understand user needs, market trends, and business objectives.
2. Design & Prototyping
Our design team created intuitive interfaces and interactive prototypes, iterating based on user feedback.
3. Development & Launch
We developed the solution using modern technologies, ensuring performance, security, and scalability.
BlackHives delivered a platform that makes investing approachable for everyone while providing the depth that serious investors need. The thoughtful design has significantly improved our conversion rates and customer satisfaction.
Jennifer Reeves
VP of Digital Products, Horizon Investments
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