Luxury Hotel Booking Platform
Redesigning the online booking experience for a luxury hotel chain
Project Overview
Elegance Hotels & Resorts had a booking platform that failed to capture the luxury experience of their properties. The existing site had high abandonment rates, poor mobile experience, and didn't effectively showcase room features and amenities, resulting in lost direct bookings to online travel agencies.
We redesigned the booking experience with immersive property showcases, intuitive room comparison, transparent pricing, and a streamlined checkout process. The solution includes personalized recommendations, flexible date search, and special package builders for enhanced upselling opportunities.
Client
Elegance Hotels & Resorts
Duration
6 months
Services
- UX/UI Design
- Booking Experience Design
- User Research
- Prototyping
- Web Application Development
Results
in direct bookings
in booking abandonment
in average booking value
Our Process
1. Research & Discovery
We began with comprehensive research to understand user needs, market trends, and business objectives.
2. Design & Prototyping
Our design team created intuitive interfaces and interactive prototypes, iterating based on user feedback.
3. Development & Launch
We developed the solution using modern technologies, ensuring performance, security, and scalability.
BlackHives transformed our online booking experience into a true extension of our luxury brand. Their attention to detail and understanding of the hospitality industry helped us create a platform that not only drives more direct bookings but also sets the stage for an exceptional guest experience.
Sarah Johnson
Director of Digital Experience, Elegance Hotels & Resorts
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