Mobile Shopping App
Designing an intuitive mobile shopping experience for a major retailer
Project Overview
Urban Retail Group's mobile app had low adoption and poor conversion rates. The existing app was difficult to navigate, slow to load, and lacked key features available on the website, resulting in a fragmented customer experience and missed sales opportunities.
We redesigned the mobile shopping experience with a focus on speed, simplicity, and personalization. The new app features image-based search, one-tap checkout, personalized recommendations, and in-store features like barcode scanning and inventory checking.
Client
Urban Retail Group
Duration
5 months
Services
- UX/UI Design
- Mobile App Design
- User Research
- Prototyping
- iOS & Android Development
Results
in mobile conversions
in app downloads
in customer satisfaction
Our Process
1. Research & Discovery
We began with comprehensive research to understand user needs, market trends, and business objectives.
2. Design & Prototyping
Our design team created intuitive interfaces and interactive prototypes, iterating based on user feedback.
3. Development & Launch
We developed the solution using modern technologies, ensuring performance, security, and scalability.
BlackHives delivered a mobile shopping experience that our customers love. Their understanding of mobile user behavior and retail best practices helped us create an app that drives significant revenue and strengthens our relationship with customers.
Michael Torres
Head of Digital Commerce, Urban Retail Group
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