Omnichannel Retail Strategy
Developing a cohesive digital strategy connecting online and in-store experiences
Project Overview
Metro Lifestyle Brands operated separate online and in-store experiences with disconnected systems, inconsistent branding, and fragmented customer data. This resulted in a disjointed customer experience, missed cross-selling opportunities, and inefficient operations.
We developed a comprehensive omnichannel strategy that connected all customer touchpoints. The solution included a unified customer profile, consistent design language across channels, buy-online-pickup-in-store capabilities, in-store digital touchpoints, and integrated loyalty program.
Client
Metro Lifestyle Brands
Duration
8 months
Services
- Digital Strategy
- Service Design
- UX/UI Design
- Customer Journey Mapping
- Systems Integration
Results
in customer retention
in cross-channel purchases
in operational efficiency
Our Process
1. Research & Discovery
We began with comprehensive research to understand user needs, market trends, and business objectives.
2. Design & Prototyping
Our design team created intuitive interfaces and interactive prototypes, iterating based on user feedback.
3. Development & Launch
We developed the solution using modern technologies, ensuring performance, security, and scalability.
BlackHives helped us transform from a traditional retailer with an online presence to a truly omnichannel brand. Their strategic approach to connecting our digital and physical experiences has significantly improved customer loyalty and business performance.
Jennifer Park
Chief Retail Officer, Metro Lifestyle Brands
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